Best SEO Practices For Accountants
The saying that the best place to hide a dead body is on page two of Google search results has been used for years, but it remains an appropriate metaphor for the importance of search engine optimization (SEO) for businesses. SEO uses tactics such as keyword research, content marketing and link-building to optimize a website in order to rank higher in search results, helping prospective clients find your business. By attracting qualified leads, building trust and credibility, and establishing thought leadership, the right SEO strategy can help accounting firms thrive in the digital marketplace.
Best SEO Practices for Accountants: Drive Traffic and Leads
Whether you’re a local accountant that focuses on individual tax returns or a national firm with a diverse client base, best SEO practices for accountants can enhance your online visibility and increase revenue potential. The right keywords woven seamlessly into engaging content will signal to search engines that your website is relevant to those searching for accounting services, which can propel you to a top ranking and boost traffic.
A successful local SEO strategy for accounting firms will involve optimizing your Google My Business profile and leveraging your client base to gain positive reviews on your Google reviews page. You’ll also want to create informative ‘SEO for accounting’ content that helps prospective clients understand the range of services you offer, and emphasize your industry expertise. National SEO strategies, on the other hand, focus on broader reach by using a variety of specialized keywords and themes to improve rankings for your accounting firm across geographic boundaries.…